Tonia Callendar

Miami-based Global Wellness Institute has accepted experienced research expert Tonia Callender as a research fellow.

In the newly created position, Callender will work alongside senior research fellows Katherine Johnston and Ophelia Yeung on analyzing diverse markets within the nearly $4 trillion global wellness industry.

Callender specializes in conducting economic and legal research and analysis to support decisions about projects, strategy and investments.

Previously, she worked with the nonprofit research institute SRI International and consulted for a diverse range of international clients, and is currently focused on wellness, spa and other tourism sectors across the globe.

Callender received her master’s degree in Public Policy from Harvard University’s Kennedy School, her law degree from the University of Virginia and her undergraduate degree in Economics from Yale University.

“I’ve had the privilege of working with Tonia in the past on projects spanning the tourism, financial services and technology industries,” said Yeung. “She is sharp and thoughtful, an excellent researcher and colleague. I’m thrilled that she is joining the research team and will be contributing to our research on all wellness economy sectors.” 

The Global Wellness Institute is a nonprofit that provides research and educational resources for the $3.7 trillion global wellness economy.

Over the next two years, the Global Wellness Institute will update the Global Wellness Economy Monitor, the Global Wellness Tourism Economy and release a report on the Global Fitness and Mind-Body Sector.

The inaugural Global Wellness Economy Monitor report was released in 2014.

“I’m delighted to join the team at GWI to examine forward-looking trends in the wellness industry,” said Callender. “This is an exciting time for this sector, with dynamic changes taking place across the globe, and I am pleased to be able to contribute to GWI’s examination of the wellness economy.”


Beauty & Anti-Aging ($999 bil.) Healthy Eating, Nutrition & Weight Loss ($648 bil.) Wellness Tourism ($563 bil.) Fitness & Mind-Body ($542 bil.) Preventative & Personalized Medicine and Public Health ($534 bil.) Complementary & Alternative Medicine ($199 bil.) Wellness Lifestyle Real Estate ($119 bil.) Spa Industry ($99 bil.) Thermal/Mineral Springs ($51 bil.) Workplace Wellness ($43 bil.)

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