After the tax credit expired, new productions are down. Estimates put the cost at$1.5 billion or more.

Florida has missed out on more than $1.5 billion in film, television and digital media business since the state’s program to attract production companies expired, according to Film Florida.

The topline figure comes from the statewide trade association’s “Lost Business Map,” which was recently updated with another batch of “known lost opportunities.”

All told, the Film Florida map lists nearly 100 projects that would have used more than 250,000 hotel room nights and provided more than 125,000 cast and crew roles for Floridians. Two years ago, Film Florida’s tally included about 70 projects that would have spent a combined $1.3 billion in the state.

The map lists several films and television shows that would have been set in Florida. They include “Florida Girls,” a television series that ended up being shot in Savannah, Georgia, and Magic Mike XXL, which was filmed in Myrtle Beach, South Carolina.

“We continue to lose projects because Florida is at a competitive disadvantage. It’s extremely frustrating to lose out to Texas, Louisiana, North Carolina, Georgia and others. Florida has handed $1.5 billion to other states and we just want to compete,” Film Florida President Gail Morgan said.

“When an average feature film or television series films in a location, they spend $20 million in the local community while hiring 1,500 Floridians. One single production can spend $150,000 per day, with that cash going directly in the pockets of citizens and small businesses, which is what we want for our state.”

The update from Film Florida comes as lawmakers once again consider launching a new, state-backed program to attract the media production industry to the Sunshine State. They note that Florida is the only state in the southeast — and one of just 17 states in the U.S. — without a program to compete for film, television and digital projects.

Similar to the proposals in the 2021 and 2020 Legislative Sessions, new 2022 filed bills would offer production companies as much as $2 million in tax rebates, but only once a project is completed and only if it meets certain criteria. Requirements include hiring 70% of cast and crew from Florida.

Both bills are backed by the Florida Chamber of Commerce, Florida TaxWatch, Associated Industries of Florida and other business groups.

“The demand for film and TV programs is higher than ever before. We believe that content should be made in Florida, creating jobs, pumping new money from outside Florida into our economy and enhancing tourism,” Film Florida Executive Director John Lux said.

“The industry produces high-wage jobs, the type of jobs that will help as we continue to grow and diversify Florida’s economy. These jobs are leaving high-tax states like California and New York, and we should be embracing these jobs, not pushing them to other states. The goal is to level the playing field so we can compete.”