HBCU flyer

Arguably the largest HBCU College fair in the country, The Historically Black Colleges and Universities (HBCU) Festival held annually by the Alfred Street Baptist Church Foundation is taking place virtually for the first time on Sat., Feb. 20.

For nearly two decades, the ASBC Foundation’s signature event has enabled more than 50,000 Black youth – many of whom are first-generation college students – to directly connect with the nation’s iconic HBCUs, while also providing vital information about the college admissions process, financial aid, academic disciplines and aspects of Black college life. There is no cost to attend and/or register for this year’s event.

Last year's HBCU Festival welcomed 10,000 prospective students and their families, produced 1,766 offers of admission to high school seniors and awarded more than $5.4 million in scholarships – and 2021 could be even bigger, despite going virtual due to the pandemic.

A majority of the 70+ HBCUs participating in the event will conduct interviews and offer instant admission virtually, and many schools will waive application fees. Since the its inception, participating HBCUs have awarded more than $40 million in the form of academic scholarships and/or waived fees.

Title sponsor Google Cloud is providing funding support and technology infrastructure for the festival. Google Cloud provides organizations with infrastructure, platform capabilities and industry solutions.

“Partnering with Google Cloud will allow us to reach and impact the lives of so many Black families and their college-bound students,” said Pat Wallace ASBC Foundation president.

Alfred Street Baptist Church was established in 1803 and is home to one of the oldest Black American congregations in the nation. The ASBC Foundation provides academic scholarships to select graduating high school seniors who have demonstrated a financial need and have maintained high academic performance.

“We are proud to sponsor the ASBC Foundation HBCU Festival, which includes many of our HBCU customers of Google Workspace,” said Steven Butschi, head of education for Google Cloud. “We are always honored to assist HBCUs in solving challenges through our technology solutions, or by facilitating the recruitment of our country's finest students for these outstanding colleges and universities."

For more information about the 2021 ASBC Foundation HBCU Festival, visit alfredstreet.org.